...Lázaro Florido-Benítez Purpose The purpose of this paper is to explore how GenAI can help companies achieve a higher level of hyper-segmentation and hyper-personalization in the tourism industry, as well as show the importance of this disruptive tool for tourism marketing. Design/methodology...

... Tourism Studies Association Licensed re-use rights only Natural environment Quality of life Urban tourism destination Local community Tourism industry QoL is a complex, multidimensional and transdisciplinary (Potter, Cantarero & Wood, 2012) and widely discussed concept since...

..., including unique character, personalized service, home feeling, quality, and value added. Assistant Professor Liang Rebecca Tang can be contacted at: rebeccat@iastate.edu 2015 China Marketing strategy Tourism industry Motivations Boutique hotels Push-pull theory Pull factors...