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Keywords: UTAUT-2 model
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Journal Articles
International Journal of Tourism Cities (2024) 10 (1): 105–128.
Published: 27 April 2023
...Kaushik Samaddar; Sanjana Mondal Purpose Drawing on the UTAUT-2 model, the study attempts to accentuate the role of augmented reality (AR) and virtual reality (VR) based tourism products and services in enhancing responsible travel behaviour (RTB). This paper aims to examine the emergence of AR...
