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Keywords: Urban smartness
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Journal Articles
International Journal of Tourism Cities (2019) 5 (4): 529–543.
Published: 22 October 2019
... as crucial driver of innovation in smart destination branding. This paper aims to fill such gap by focussing on the implications of urban smartness driven by creativity and innovation in destination branding and marketing. Lino Trinchini can be contacted at: lino.trinchini@stu.mmu.ac.uk Adopting...
