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Keywords: Zoo
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Journal Articles
Exploring visitors’ experience using strategic experiential modules (SEMs): the case of Zoo Negara, Kuala Lumpur
Available to Purchase
International Journal of Tourism Cities (2015) 1 (3): 234–253.
Published: 10 August 2015
... a total of 37 essays written by University of Malaya students who visited the attraction on 23 November 2013. The aim is to explore what constitutes the elements within the SEMs, pertaining to the students’ visit. The results are potentially useful for future Zoo Negara marketing communication initiatives...
