...Rosse Marie Esparza-Huamanchumo; Alessandra Valentina Quiroz-Celis; Andrés Alejandro Camacho-Sanz Purpose eWOM is a very useful tool that is widely used nowadays to make a purchase decision. One of the sectors where this tool is very present is the gastronomic sector and Peru is no stranger...

... the scales’ construct validity. Then, the structural equation model was established to test the study’s hypothesis, and these hypotheses were tested with the help of path analysis. Findings As determinants of travel motivations, while electronic word of mouth (eWOM) has a positive effect on travel...

...Anubha; Samik Shome Purpose This study aims to examine the impact of electronic word of mouth (eWOM) on behavioural intentions of Indian urban millennials to use it when they book travel. The eWOM has been measured on the basis of four dimensions, namely, perceived credibility, quality, quantity...

...Ashutosh Pandey; Rajendra Sahu Purpose This paper aims to empirically investigate the relationship between service quality (SQ) in heritage tourism, destination attachment (DA), and electronic word-of-mouth (eWOM) intention. Design/methodology/approach This study followed cross-sectional...