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Keywords: protection motivation theory
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Journal Articles
International Journal of Tourism Cities (2024) 10 (4): 1358–1376.
Published: 30 July 2024
...Sahar Hosseinikhah Choshaly Purpose This study aims to examine the pro-environmental behavior of tourists in one of the northern cities of Iran, Lahijan, by applying the Protection Motivation Theory (PMT). Design/methodology/approach The sample consists of a total of 180 tourists who had...
