This article explores the importance, measurement and use of non‐financial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries believe in the importance of non‐financial performance measures, especially in the areas of process/product quality and overall customer satisfaction. On average, less than half the wineries are actually measuring for these factors. Also, while some wineries measure non‐financial performance, they then do not use the results of their findings in making strategic business decisions. The wineries differed from the Fortune 500 and Post 300 companies in that they ranked the measurement of employee involvement much higher in importance and market performance measurement much lower in importance.
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1 March 1999
This article was originally published in
International Journal of Wine Marketing
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March 01 1999
The Importance of Non‐Financial Performance Measures in Wine Business Strategy Available to Purchase
Linda Nowak;
Linda Nowak
Assistant Professor, Marketing, Sonoma State University, USA
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Sherri Anderson
Sherri Anderson
Professor Accounting, Sonoma State University, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-6747
Print ISSN: 0954-7541
© MCB UP Limited
1999
International Journal of Wine Marketing (1999) 11 (3): 9–19.
Citation
Nowak L, Anderson S (1999), "The Importance of Non‐Financial Performance Measures in Wine Business Strategy". International Journal of Wine Marketing, Vol. 11 No. 3 pp. 9–19, doi: https://doi.org/10.1108/eb008697
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