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Volume 13, Issue 2
1 February 2001
This article was originally published in
International Journal of Wine Marketing
International Journal of Wine Marketing Cover Image for Volume 13, Issue 2
Review Article| February 01 2001

Strategic Initiatives in the Argentina Wine Industry Available to Purchase

Jay R. Schrock;
Jay R. Schrock
Associate Professor, Department of Hospitality Management, College of Business, San Francisco State University, 1600 Holloway, San Francisco, California 94132
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Charlie R. Adams;
Charlie R. Adams
Assistant Professor, Education, Nutrition, Restaurant & Hotel Management, Texas Tech University, PO Box 41162, Lubbock, Texas 79409–1162
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Joel D. Nicholson;
Joel D. Nicholson
Professor, Department of International Business, San Francisco State University, 1600 Holloway, San Francisco, California 94132
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Tim H. Dodd
Tim H. Dodd
Director, Texas Wine Marketing Institute, Texas Tech University, PO Box 41162, Lubbock, Texas 79409–1162
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6747
Print ISSN: 0954-7541
© MCB UP Limited
2001
International Journal of Wine Marketing (2001) 13 (2): 18–31.
https://doi.org/10.1108/eb008717

The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative advantages that Argentina has in wine‐making and wine‐exporting. Using the concept of competitive advantage, the authors found that Argentina has benefited from a low cost of production and several other strengths to develop a strong wine industry. To develop further they must minimise their weaknesses and capitalise on current opportunities.

Keywords:
Argentina, exporting, comparative advantage, wine marketing
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© MCB UP Limited
2001
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