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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001098. When citing the article, please cite: James Espey, (1991) “Strategy in the Making: A Case Study”, Marketing Intelligence & Planning, Vol. 9 Iss: 3, pp.2 - 52.
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© MCB UP Limited
1991
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