India’s new-found love for wine tourism: a decanter of expectations and change Available to Purchase

Prof Swati Singh is an Associate Dean and teaches Marketing at Vivekanand Education Society Institute of Management Studies and Research, Mumbai, India. She also chairs the “Leadership Immersion Program,” an international student exchange program in partnership with universities across the globe. She holds her PhD from the University of Lucknow, India. Her expertise is on the societal interface and sustainable consumer and entrepreneurial approach in the global market. Her research focus is on eco-tourism, organic buying and wine approach-engagement in emerging economies.

Dr Ralf Wagner holds the SVI-endowed Chair for international Direct Marketing at Kassel University, Germany. He received his PhD from Bielefeld University in Germany. His research interests cover interactive marketing and the intercultural divergences of human behavior. Application domains are retailing, direct marketing and IT-enabled marketing communication. He is leading the “Marketing Communication Innovativeness of European Entrepreneurs”-project, which is a consortium of 10 European universities research faculties. Methodological interests are scale equivalence in cross-cultural research and the handling of missing values in empirical marketing research.

Katharina Raab is a PhD candidate at the University of Kassel in Germany. Her main research interest is focusing on subsistence marketplaces with an emphasis on the solid waste disposal behavior of consumers. Revealing novel determinants influencing people’s disposal decisions on the one side and highlighting cultural differences of human behavior on the other side have the common goal to improve the global waste situation. Against the background of waste reduction and avoidance, she is pursuing further research projects in Small Island Developing States and at the triple bottom line. The focal point here is sustainable tourism and its impact on local nature conservation and biodiversity.