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Volume 4, Issue 1
1 January 1992
This article was originally published in
International Journal of Wine Marketing
International Journal of Wine Marketing Cover Image for Volume 4, Issue 1
Review Article| January 01 1992

The UK Brewing Industry: Past, Present and Future

David C. Gilbert;
David C. Gilbert
University of Surrey, UK
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Rachael Smith
Rachael Smith
University of Surrey, UK
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6747
Print ISSN: 0954-7541
© MCB UP Limited
1992
International Journal of Wine Marketing (1992) 4 (1): 19–27.
https://doi.org/10.1108/eb008590

Traces the diversification of some of the major companies in the brewing industry into leisure‐based interests. Identifies how current social and economic trends, coupled with some dramatic changes in the legalities of the brewing industry have forced brewers into a clarification of their long‐term objectives.

Keywords: Brewing Industry, Diversification, United Kingdom
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© MCB UP Limited
1992
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