The Wine Market in Poland Tradition and Marketing Implications

Addresses the tradition of the wine (and other alcoholic drinks) market in Poland. Describes its present status, and outlines implications for future marketing strategies. Identifies barriers to entry and the potential for a successful wine market in the new economic reality of the post‐Communist Poland. Concludes that, despite inconsistent tax and customs legislation, the market has considerable potential for new customer‐oriented producers and distributors.