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Volume 7, Issue 3
1 March 1995
This article was originally published in
International Journal of Wine Marketing
International Journal of Wine Marketing Cover Image for Volume 7, Issue 3
Review Article| March 01 1995

Locating Information Gaps in the Personal Selling of Wine

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Mrs Genevieve N. Bond‐Mendel
European Business Management School, University of Wales, Swansea
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Antonis C. Simintiras
European Business Management School, University of Wales, Swansea
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6747
Print ISSN: 0954-7541
© MCB UP Limited
1995
International Journal of Wine Marketing (1995) 7 (3): 14–30.
https://doi.org/10.1108/eb008646

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

Keywords: Personal Selling, Salesforce, Information Gaps, Wine
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© MCB UP Limited
1995
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