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Journal Articles

Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry

Scott Taylor, Jr., Elizabeth Whalen, Yang Zhuang, Damla Sonmez

International Journal of Wine Business Research (2026) 38 (2): 333–356.

https://doi.org/10.1108/IJWBR-06-2025-0041

Published: 19 May 2026

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Journal Articles

Hold my beer! Consumer perceptions of innovative and sustainable secondary packaging

Cortney L. Norris, Marissa Orlowski, Scott Taylor, Jr.

International Journal of Wine Business Research (2024) 36 (2): 230–247.

https://doi.org/10.1108/IJWBR-07-2023-0042

Published: 20 February 2024

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Journal Articles

What is rogue marketing? An exploration of how hard seltzer sparked a social media phenomenon

Cortney L. Norris, D. Christopher Taylor, Scott Taylor Jr.

International Journal of Wine Business Research (2022) 34 (3): 329–348.

https://doi.org/10.1108/IJWBR-02-2021-0008

Published: 08 November 2021

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