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Keywords: 03
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Journal Articles
International Journal of Wine Business Research (2025) 37 (4): 677–703.
Published: 18 September 2025
... reputation Wine industry Spain L66 M1 03 In recent years, wine tourism has consolidated its role as a strategic axis for wineries, facilitating direct engagement with visitors through experiences that communicate the cultural, spatial and sensory dimensions of wine production (Martínez...
Journal Articles
International Journal of Wine Business Research (2025) 37 (3): 523–542.
Published: 24 March 2025
... how WT development can be leveraged to enhance their GCA through sustainability-focused business capabilities. Javier Martínez Falcó can be contacted at: javier.falco@ua.es 26 06 2024 05 01 2025 05 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited...
