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Keywords: Advocacy
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Journal Articles
Shut-up and brew: consumer perceptions of advocacy in the US craft beer industry
Available to Purchase
International Journal of Wine Business Research (2026) 38 (2): 333–356.
Published: 19 May 2026
...Scott Taylor, Jr.; Elizabeth Whalen; Yang Zhuang; Damla Sonmez Purpose This study aims to assess the US beer consumers’ perceptions of advocacy campaigns by brewers and their influence on consumption behavior and the differences in perceptions and behaviors based on consumers’ values...
