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Keywords: Atmosphere
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Journal Articles
International Journal of Wine Business Research (2022) 34 (4): 523–541.
Published: 27 January 2022
...Anne-Marie Sassenberg; Cindy Sassenberg; Claudia Sassenberg; Marie Heneghan Purpose The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management in the development and communication of a strong positioning...
