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Keywords: Attitude: Behaviour Relationships
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Journal Articles
The Attitude‐Behaviour Relationship and Usage Effect in the White Wine Market
Available to Purchase
International Journal of Wine Marketing (1998) 10 (2): 34–59.
Published: 01 February 1998
...Lucy Rink This research evaluates attitude — behaviour relationships in the wine market by examining consumer attitudes towards six brands of white wine. This is done using a Likert style questionnaire, including brand ‘usage’ questions on a sample of 110 respondents who are a representative sample...
