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Keywords: Australia and New Zealand
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Journal Articles
The Evolution of Wine Events in Australia and New Zealand: A Proposed Model
Available to Purchase
International Journal of Wine Marketing (2001) 13 (1): 54–71.
Published: 01 January 2001
...Darina Hoffman; Mike Beverland; Michelle Rasmussen The wine sectors in Australia and New Zealand have developed a number of regional events in order to promote wine and build regional identity. Despite the popularity and long history of these events little research has been carried out...
