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Keywords: Australian wine
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Journal Articles
International Journal of Wine Business Research (2018) 30 (1): 96–116.
Published: 12 March 2018
...Elyse Shane; MD Wahid Murad; Susan Freeman Purpose The purpose of this paper is to determine and analyse that factors that could potentially influence price premiums of Australian wine in the UK market. The authors integrated the economic-based hedonic pricing theory and marketing export pricing...
