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Keywords: Balances Scorecard
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Journal Articles
International Journal of Wine Marketing (1999) 11 (3): 9–19.
Published: 01 March 1999
... Limited 1999 Balances Scorecard Strategy Customer Satisfaction Non‐Financial Performance Measures The Importance of Non-Financial Performance Measures in Wine Business Strategy Linda Nowak, Assistant Professor, Marketing, Sonoma State University, USA and Sherri Anderson, Professor...

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