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Keywords: Barriers
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Journal Articles
International Journal of Wine Business Research (2012) 24 (4): 287–301.
Published: 02 November 2012
...‐visitors to visitors. A unique contribution was made in identifying barriers to converting non‐visitors to visitors as well as the non‐visitors' interest and willingness to buy local. Design/methodology/approach A first phase of qualitative research occurred to obtain early learning on consumer...
