Keywords: Benchmarking
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Journal Articles
International Journal of Wine Business Research 1–21.
Published: 09 June 2026
... regressions and time trends assess conditional valuation and stability. Findings White wines are sharply underrepresented across all benchmarks. From 2002 to 2021, their share trails global production by 23.9% points, US consumption by 32.7% points and the review universe by 11.3% points. Representation...
Journal Articles
International Journal of Wine Business Research (2020) 32 (3): 325–352.
Published: 11 December 2019
... been analyzed through the contribution of Broccardo and Truant (2017) . Benchmarking Financial statement analysis Crisis Time series Financial ratios Italian wine industry Patrimonial balances Profitability ratios Wine The study by Chiffoleau et al. (2007) focuses...
Journal Articles
International Journal of Wine Business Research (2018) 30 (4): 410–427.
Published: 19 November 2018
... al., 2010). Benchmarking Advertising Spain Econometric model Brands Brewing Brand literature maintains a certain consensus around the idea that the value of a brand improves the efficiency of the company by reducing marketing costs and improving prices and margins (Keller...
Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 384–400.
Published: 20 November 2017
...Ilinka Terziyska Purpose The purpose of this paper is twofold – on the one hand, to introduce a framework for benchmarking of wine regions and on the other, to analyze the activities of wineries in Bulgaria with a clear focus on tourism. Design/methodology/approach The research design includes...
Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 457–483.
Published: 20 November 2017
... Benchmarking Interview Regulatory environment Highway signage programs Wine production and consumption has fostered a global industry that spans over 60 countries. In the USA, the wine industry is substantial both in its scope and economic impact with 50 states having at least one winery (Shaw...
Journal Articles
International Journal of Wine Business Research (2017) 29 (1): 2–19.
Published: 13 March 2017
... of the day of the brand post. Practical implications Wine brands can use these findings as a guideline for effective practice and as a benchmarking tool for assessing their social media performance. The paper provides implications for marketing scholars through the development of a future research agenda...
Journal Articles
Journal Articles

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