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Keywords: Brand personality
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Journal Articles
International Journal of Wine Business Research (2017) 29 (4): 373–383.
Published: 20 November 2017
...Sussie C. Morrish; Leyland Pitt; Joseph Vella; Elsamari Botha Purpose The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine estate’s website can be used to derive a snapshot...
