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Keywords: Brand visibility
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Journal Articles
A sweet face man: using Chernoff faces to portray social media wine brand images
Available to Purchase
International Journal of Wine Business Research (2012) 24 (3): 183–195.
Published: 17 August 2012
... brands based on social conversation measurement. Design/methodology/approach This study describes a source of data relating to wine brand visibility in social media, and then presents a simple yet powerful graphical tool for portraying this information. This tool facilitates the communication...
