... on the identity of the British Columbia wine territory through workshops, interviews and other conversations. Complementary methods include documentary review and observations. Findings The work shows the applicability of the four-step process. Success depends on building relationships with and across...

...Peter W. Williams; Joseph Kelly Emerging initiatives in British Columbia and elsewhere clearly suggest that by working with tourism stakeholders, the wine industry can not only contribute to the development of rural tourism, but it can also gain valuable direct marketing and value added sales...