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Journal Articles
Benchmarking wine tourism destinations – the case of Bulgaria
Available to Purchase
International Journal of Wine Business Research (2017) 29 (4): 384–400.
Published: 20 November 2017
...Ilinka Terziyska Purpose The purpose of this paper is twofold – on the one hand, to introduce a framework for benchmarking of wine regions and on the other, to analyze the activities of wineries in Bulgaria with a clear focus on tourism. Design/methodology/approach The research design includes...
