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Keywords: Case method
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Journal Articles
International Journal of Wine Marketing (2004) 16 (3): 14–28.
Published: 01 March 2004
... Luxury products Icon wines Strategy Consumer behavior Case method An Exploration of the Luxury Wine Trade by Michael B. Beverland, Department of Marketing, Monash University, Australia Biography Dr.Michael Beverland is a senior lecturer in the Department of Marketing at Monash University...
