.../methodology/approach The research adopts a case study approach, specifically analyzing the Bordeaux and Napa Valley wine clusters, using a CLC identification framework. This study integrates recent conceptual advances from evolutionary and institutional economic geography, incorporating a dynamic “path...

...Alistair Williams; Glyn Atwal; Douglas Bryson Purpose The purpose of this study is to identify how craft spirits distilleries use elements of the storytelling narrative as part of a storytelling marketing strategy. Design/methodology/approach A case study approach was undertaken based on seven...

.... The purpose of this study is to demonstrate how the combination of both internal and external resources co-create value in wine regions. Design/methodology/approach An in-depth case study of nine firms covering different co-creation processes in Champagne, France. The selection of interviews was designed...

... between coopetition, institutions and internationalization, especially among firms in emerging countries, is an important approach that has received little attention. Design/methodology/approach This study has used a single case study interviewing managers of Brazilian wineries and representatives...