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Keywords: Case study approach
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Journal Articles
International Journal of Wine Business Research (2021) 33 (4): 578–596.
Published: 19 June 2021
... as the motivation behind this choice. Design/methodology/approach In light of the novelty of the phenomenon studied, a case study approach was adopted analyzing three Italian wineries. A conceptual framework, based on the dynamic capabilities, absorptive capacity and dominant logic theories, was developed...
