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Keywords: Changing Consumer Behaviour
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Journal Articles
The Coming Crisis in the Spanish Wine Industry
Available to Purchase
International Journal of Wine Marketing (1993) 5 (1): 5–22.
Published: 01 January 1993
...Salvador Miquel Peris; James W. Taylor It appears quite likely that the worldwide demand for wine has been declining for over a decade now. While a number of reasons for this changing consumer behaviour have been advanced, no one really knows what factors are driving this market downward...
