... of countries, using a mix of closed/open-ended questions in an online survey. Data was collected in a market study in Study 2, conducted at agricultural markets in Thailand (pilot test) and China. Dialogues with market sellers were undertaken, evoking mental imagery of wine descriptors to explore the relevance...

.... Jeannette Paschen can be contacted at: jeannette.paschen@indek.kth.se 26 09 2015 22 11 2015 19 12 2015 19 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only China Conceptual/theoretical Brand management...

...; especially retail and hospitality operations. Conducting business in China is, complicated however. The diversity and speed with which the Chinese markets are changing implies that wine companies must conduct substantial market research to keep up with the new trends (HBR, 2008). In 2008, Accenture (2010...

... and sales via the internet; competition between wine producers; problems in the super‐premium sector; varied wine consumption patterns in Asian countries; and implications for the Australian wine industry. There is little sound information on the wine market and consumer behaviour in China...

...Per Jenster; Yiting Cheng Purpose The purpose of this paper is to provide an evolutionary view of the emerging wine industry in China. Design/methodology/approach Research on industry evolution provides a background for the historical evolution of the Chinese wine industry. Case studies...

... of China. Findings The results suggest that Chinese consume Chinese spirits for all occasions, yet consume red wine only for special occasions such as Chinese new year and other holidays. A key point for selling red wine to the Chinese is its positive image; drinking red wine is considered trendy...

...Ian Wilson; Yuelu Huang In international marketing the search for suitable brand names is complicated by a number of issues. One of these is the decision as to whether to standardize, localize, or use some form of intermediate adapted strategy. In the case of the PR China, the situation is more...

...Phil Bretherton; Peter Carswell The article gives an introduction to the wine market in China and outlines its development. It goes on to identify the key issues which need to be addressed in order to enter the market successfully. These revolve, tactically, around effective mangement of the 4 P's...