... are associated with superior performance in international markets. Design/methodology/approach Using survey data from 132 Greek wineries, a two-stage cluster analysis was used to segment wineries into five distinct strategic profiles based on key organizational and marketing dimensions. The robustness...

... with the objectives, the model is applied first to the whole European area and then separately to the considered groups of countries (subareas). To identify homogeneous subareas, a cluster analysis was performed on basic characteristics of the wine market. Findings When considering the European market as a whole...

..., satisfaction and loyalty to the wine festival. Design/methodology/approach A survey was conducted during the International Beach Wine Festival held in Karnataka, India, to collect primary data from 400 visitors. Data were subjected to a two-step cluster analysis. Further, cluster segmentation based...

... of fungicides applied and the improvement of the carbon footprint, which are both related to the FRGVs . Furthermore, a cluster analysis leads to more insights into the consumer groups that are open to environment-friendly wine. Design/methodology/approach A choice experiment was conducted among 1,500...

.../methodology/approach A direct survey involving the overall population of 41 craft breweries operating in Sicily in 2016 was carried out. Then 29 questionnaires were collected for exploratory analysis. A hierarchical cluster analysis was also performed out to group companies by similar structural, productive...

... it with online brand identity. Design/methodology/approach The AWC framework is designed to extract information from the Web, process it through text-mining techniques – cluster analysis – and interpret it from three perspectives – functional, holistic and sensitive. The operative framework was applied...

... analysis was used to identify latent factors that drive managers to invest in SM technologies and to measure the impact perceived by managers. Subsequently, a cluster analysis was performed to identify similar organisational models. Findings The findings show that large wineries with a high number...

... 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Wines Tourism management Cluster analysis Wine tourism Lexical analysis Wine and winemaking can be traced back to the dawn of civilisation itself, and the discovery...

... results was used. Findings Four wine-tourist segments were identified by using cluster analysis with objective variables, such as nationality, visiting frequency and volume of wine purchased in the region: wine and Rheingau lovers who have a high interest in wine, wine-oriented tourists who do...

..., which showed that the Millennials represented around 50 per cent and 23 per cent of total wine consumption population in the USA and in Spain, respectively, (Wine Market Council, 2010 ; OEMV, 2009). Paired comparisons Cluster analysis Wine United States of America Spain Consumers Table...

... region in European standards (middle level region in Spain) up to become the Spanish richest region under some indicators (Larreina, 2006), with a GDP per capita over European average. This paper is organised as follows: section 2 summarises the main contributions to wine cluster analysis, discussing...