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Keywords: Communication strategies
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Journal Articles
International Journal of Wine Business Research (2017) 29 (1): 2–19.
Published: 13 March 2017
...Rebecca Dolan; Jodie Conduit; John Fahy; Steve Goodman Purpose This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates. This research leads to the development of a future research agenda...
