... in wineries of these two different wine regions. Findings The study highlights how BMs evolve and adapt to the competitive environment in which companies find themselves; wineries from CT and RI BMs display behavioral elements of companies that compete in the first stage of the life cycle, however, RB...

... to develop successful pub brands but there are a number of difficulties that need to be overcome and not all of the theoretical benefits of branding may be achieved. © MCB UP Limited 1995 Pub Brand Competitive Environment Consumer Value Traditional Pub Branding Pubs - Can It Work? Guy...