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Keywords: Complement relationship
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Journal Articles
Unveiling wine and cannabis consumption motivations: a segmentation study of wine consumers in Germany
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International Journal of Wine Business Research (2025) 37 (3): 354–374.
Published: 28 January 2025
... rights only Wine Consumption motives Cannabis Segmentation Complement relationship Wine, a cultural symbol recognised by UNESCO in Germany (UNESCO, 2024), has seen declining consumption (Conway, 2023). Meanwhile, cannabis use among young adults in Germany has surged (Logan, 2023...
