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Keywords: Conceptual theoretical
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Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 292–314.
Published: 01 May 2026
.... Content analysis Etna DOC Wineries Wine Website communication Marketing Territorial identity Marketing strategy Italy Conceptual theoretical Wines Alcoholic drinks Network models In the agri-food sector, producers view regard online communication channels as an important means...
Journal Articles
International Journal of Wine Business Research (2015) 27 (1): 40–60.
Published: 16 March 2015
...., 2011), thus contributing to the body of knowledge of this area. © Emerald Group Publishing Limited 2015 Competitive strategy Italy Education Globalization International business Survey research Conceptual theoretical The study has a multi-pronged approach, seeking to identify...
