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Keywords: Conjoint/discrete choice
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Journal Articles
International Journal of Wine Business Research (2022) 34 (4): 469–494.
Published: 25 January 2022
... behavior Survey research Conjoint/discrete choice Brand familiarity Price Country of origin Taste Type of wine Wine consumption among women has increased significantly, opening up a new area in wine market segmentation (Nassivera et al., 2020). About 80% of the shoppers...
Journal Articles
International Journal of Wine Business Research (2020) 32 (1): 96–121.
Published: 16 September 2019
... 2019 28 07 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behaviour Cluster analysis Conjoint/discrete choice Fungus-resistant grape varieties Since FRGVs are a relatively new phenomenon on the market...
Journal Articles
International Journal of Wine Business Research (2018) 30 (1): 58–73.
Published: 12 March 2018
... Labelling United States of America Wines Logit/probit/tobit Conjoint/discrete choice Local wines Muscadine wines Muscadine grapes (Vitis rotundifolia), which are native to the southern USA, are often used to make sweet red and white wines that are primarily sold through local wineries...
