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Keywords: Consensus
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Journal Articles
International Journal of Wine Business Research (2013) 25 (3): 227–248.
Published: 16 August 2013
... in relation to the complexity of the information, the level of consensus between different experts, and the consumer's level of category knowledge. Findings Confirmation is found for the effect of received information on consumers' product evaluations. Variation is found in relation to the consumer's...
