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Keywords: Consumer Education
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Journal Articles
Wine Tourism — A Thirst for Knowledge?
Available to Purchase
International Journal of Wine Marketing (2000) 12 (3): 70–80.
Published: 01 March 2000
... Western Australia wine wineries tourism consumer education quantitative research Wine Tourism: A Thirst for Knowledge Wine Tourism - A Thirst for Knowledge?1 by Steve Charters, Edith Cowan University and Jane Ali-Knight, Curtin Business School, Curtin University of Technology Introduction...
Journal Articles
Education in a West Australian Wine Tourism Context
Available to Purchase
International Journal of Wine Marketing (1999) 11 (1): 7–18.
Published: 01 January 1999
... with an education focus in the Swan Valley and Margaret River wine regions. Focusing on the provision for consumer education within wineries in Western Australia, the research aims to identify current awareness levels amongst Australian winery owners into the value and importance of education to the wine tourist...
