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1-5 of 5
Keywords: Consumer Preferences
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Journal Articles
Consumer responses to GMO-related labeling in wine markets: evidence from an online choice experiment
Available to Purchase
International Journal of Wine Business Research (2026) 38 (2): 251–270.
Published: 13 March 2026
... choice was presented on a separate page to prevent participants from going back and changing their previous responses. Non-GMO labeling Consumer preferences Choice experiment Stigmatization effect Experiment In recent years, advancements in bioengineering have expanded the variety...
Journal Articles
Forecasting the Mexican craft beer market: an integrated consumer perception conjoint analysis approach incorporating price and product attributes
Available to Purchase
International Journal of Wine Business Research (2024) 36 (2): 248–269.
Published: 16 April 2024
... consumers’ preferences and willingness to pay in Mexico, with a cutting-edge market research technique combining the prioritization of preferred craft beer characteristics, and the price consumers are willing to pay for such product characteristics. Research limitations/implications The study's sample...
Journal Articles
Craft beer preferences among digitarians in Italy
Available to PurchaseAngelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di Vita
International Journal of Wine Business Research (2024) 36 (2): 207–229.
Published: 28 November 2023
.... Carlo Giannetto can be contacted at: giannettoc@unime.it 29 04 2023 18 07 2023 28 09 2023 29 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Craft beer consumption Digitarians Consumer preferences Logistic...
Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 411–431.
Published: 17 May 2021
... apple cider attributes and consumer characteristics on consumer preferences for local hard apple cider. Design/methodology/approach Data from a 2019 survey of 875 Tennessee consumers regarding their preferences for a local hard apple cider were obtained. Probit estimates were used to calculate...
Journal Articles
Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach
Available to Purchase
International Journal of Wine Marketing (1998) 10 (1): 25–38.
Published: 01 January 1998
...Mercedes Sánchez; José Maria Gil Conjoint analysis has become an increasingly popular approach to estimate the benefits derived from the attributes of a product. This decompositional method provides information about the structure of consumers' preferences, as obtained from the overall judgement...
