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Keywords: Consumer attitude
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Journal Articles
International Journal of Wine Business Research (2022) 34 (2): 190–211.
Published: 17 September 2021
... of wine and its relationship to the product purchase intention. Design/methodology/approach The study is based on a survey of 269 wine consumers from Brazil. The basic theoretical framework includes three latent constructs (symbolic value, consumer attitude and product-norm experience) and three...
