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Keywords: Consumer decision process
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Journal Articles
Relevant attributes of Portuguese wines: matching regions and consumer's involvement level
Available to Purchase
International Journal of Wine Business Research (2013) 25 (1): 75–86.
Published: 15 March 2013
... Consumer decision process Wine business Market orientation In Portugal, as well as in most European producing countries, wine production has been consistently higher than consumption (INE, 2011). Simultaneously, the wines of the “New World” have significantly increased their presence at European...
