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Keywords: Consumer knowledge
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Journal Articles
Country-of-origin and producer-origin discrepancies and their interaction effects in the wine market
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International Journal of Wine Business Research (2026) 38 (2): 315–332.
Published: 04 May 2026
... respondents in August 2024 and analysed using ordered multinomial logistic regression. Findings Both COO and producer origin positively influence consumer preferences. Preference increases when COO and producer nationality differ. Moreover, consumer knowledge moderates these effects, with subjective...
Includes: Supplementary data
