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Keywords: Consumption determinants
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Journal Articles
A strategic investigation of the determinants of wine consumption in China
Available to Purchase
International Journal of Wine Business Research (2012) 24 (1): 68–92.
Published: 16 March 2012
... Emerald Group Publishing Limited 2012 China Wines Consumer behaviour Emerging markets China wine consumption Consumption determinants Wine marketing strategy Competitive strategy Beverage management Why research the wine industry in China? In the inaugural issue...
