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Keywords: Contemporary marketing practices
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Journal Articles
An Exploration of Contemporary Marketing Practices in the New Zealand Wine Sector: Evidence from Three Cases
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International Journal of Wine Marketing (2001) 13 (1): 5–22.
Published: 01 January 2001
...Adam Lindgreen The purpose of this paper is to examine whether or not transaction marketing is being employed together with various types of relationship marketing. A classification scheme of contemporary marketing practices (Coviello, Brodie and Munro, 1997) is reviewed, and the need to enrich...
