..., focusing on how they present their products and business and connect with their cultural and geographical roots. Design/methodology/approach A content analysis was conducted on a sample of 59 winery websites using NVivo software, focusing on word frequency, co-occurrence and thematic correlation...

... involving nine craft breweries; the data were collected through in-depth interviews and analyzed using content analysis techniques and nonparticipant observation. Findings Four guiding classes of craft beer practices were identified: i) inputs and quality (high value and cost); ii) marketing channels...

... region in Brazil. Data sources included 27 interviews with winery managers and managers of organizations supporting viticulture, as well as 29 documents relevant to the cluster’s activities and development. The study used content analysis to examine the collected data, providing an in-depth exploration...

... Sustainability Literature review Content analysis Grounded theory Sustainable supply chain practices Global wine industry Sustainability growth Multi-method study During the past decade, great strides have occurred in the understanding and effective implementation of business sustainability...

... Storytelling Marketing Case study Content analysis Direct observation The spirits market has recently seen the emergence of a new, compellingly distinct market category, that of craft products. The American Craft Spirits Association (ACSA, 2019) defines crafts spirits which meet the following...

.... Design/methodology/approach Content analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World. Findings The analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main...

...). Paola Scorrano can be contacted at: paola.scorrano@unisalento.it 29 06 2017 31 01 2018 10 04 2018 16 04 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media marketing Content analysis Wines Cluster analysis...

...Yu-Chin Jerrie Hsieh; Zui Chih Lee; Ping Yin Purpose The purpose of this study is to delineate the role of wine at hotels from the customer’s perspective by analyzing New York City hotel reviews posted on TripAdvisor. Design/methodology/approach This study used content analysis to study 26,831...

... 2017 23 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Case study Content analysis Coopetition Brazilian wine industry Formal and informal networks in emerging economies Institutions of the home country SMEs in emerging...

...Sussie C. Morrish; Leyland Pitt; Joseph Vella; Elsamari Botha Purpose The purpose of this paper is to illustrate how brand personality and its dimensions can be applied to wine tourism, and how a content analysis of the text taken from a wine estate’s website can be used to derive a snapshot...

...Leighann Neilson; Judith Madill Purpose – This paper aims to report on a study of wine regions in five countries that assessed whether and how wineries use their web sites to provide information to and attract wine tourists. Design/methodology/approach – Content analysis of winery web sites...

... unbalanced resource‐based or compensatory approaches for the management of consumer trust beliefs and the facilitation of positive trust intentions. Design/methodology/approach Development and validation of theory‐based signal‐classification scheme and two‐stage content analysis of trust‐building signals...

... or not. Design/methodology/approach To investigate the readability of consumer brand wine web sites, web site copy from the 20 most popular wine brands in the USA was calculated across multiple readability indices employing content analysis. Findings The findings suggest that, while certain target...