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Keywords: Conviviality
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Journal Articles
Aesthetics and conviviality as key factors in a successful wine tourism experience
Available to Purchase
International Journal of Wine Business Research (2021) 33 (2): 176–196.
Published: 28 August 2020
... questionnaires on wine tourists’ expectations and behaviours are adopted. Findings The study reveals a difference between experiential offers predicated on an educational approach and the explicit expectations of wine tourists (combining aesthetics, conviviality and authenticity, whose central focus...
