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Keywords: Cost leadership
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Journal Articles
International Journal of Wine Business Research (2012) 24 (2): 115–133.
Published: 01 June 2012
...Hervé Remaud; Thomas Atkin; Armand Gilinsky, Jr; Sandra K. Newton Purpose The purpose of this paper is to investigate and compare the perceptions of competitive advantage (cost leadership, differentiation, and performance) of those wineries which have implemented a clear business case...
