... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Craft beer Advocacy Political affiliation Moral foundations Value expressive consumption In an era defined by environmental, social and governance (ESG) priorities, social responsibility has moved beyond...

...Guilherme Almeida Machado; Karim Marini Thomé; Fabrício Oliveira Leitão Purpose This study aims to characterize the socio-technical agencing in the craft beer market based on its practices that construct market differentiation. Design/methodology/approach This is a multiple-case study...

...Carlos Eduardo Lourenco; Vinícius Piotto Purpose This study aims to investigate the interplay between environmental concerns, consumer attitudes and their influence on sustainable practices within the craft beer industry, exploring how consumers’ perception of environmental attributes impact...

...Ismael Castillo-Ortiz; Minwoo Lee; Scott Taylor; Diego Bufquin Purpose This paper aims to uncover patterns of Mexican craft beer consumers and guide companies’ decisions in the creation of new products, marketing strategies, advertising and promotion to increase craft beer sales and contribute...

...Aaron Tham; Jenna Campton; Bruce Cooper-McKenzie Purpose There is a growing interest in investigating craft beer tourism and consumption experiences as different destinations seek to position unique attributes and cultures in their culinary offerings. Yet, in this space, factors that have...

...Edgar Nave; Paulo Duarte; Ricardo Gouveia Rodrigues; Arminda Paço; Helena Alves; Tiago Oliveira Purpose In recent years, the craft beer (CB) industry has gained impetus and has experienced significant growth in scientific publications. This study aims to present a systematic review...